Let’s face it, starting a new project or a small business is exhilarating, but it’s also a whirlwind of decisions and tasks. One of the biggest hurdles for me, time and time again, has been getting a solid brand identity. Specifically, a logo. As someone who’s about as artistically inclined as a brick, and with a budget that rarely stretches to fancy design agencies, I used to dread the logo phase. It felt like a massive bottleneck. I’d spend hours trying to cobble something together myself, or I’d get bogged down in endless back-and-forths with individual freelancers, often leading to lukewarm results and a lot of wasted time and money.…