Introduction In recent years, the beauty industry has undergone a profound shift, driven by the increasing demand for personalized products. Gone are the days when a one-size-fits-all approach dominated the market. Today, consumers crave custom beauty products that cater specifically to their individual needs. From skincare tailored to a person’s unique skin type to makeup formulations designed to enhance one’s natural beauty, the focus on personalization is transforming how we approach beauty routines. But what’s driving this change, and why does personalization matter so much in the beauty world? What Are Custom Beauty Products? Custom beauty products refer to personal care items that are specifically designed and formulated to meet…