Transform Your Home with Confidence: An In-Depth Empire Today® Review That Helps You Buy Smart

Empire Today® promises a fast, all-in-one flooring solution that takes you from samples in your living room to professional installation — sometimes as quickly as the next day. Below is a deeply detailed landing-page style review that covers who Empire Today is, the latest products and trends they offer, current promotions and how to maximize them, real customer feedback (both praise and warnings), and a practical, step-by-step buying plan to turn interest into action. All major factual claims are sourced so you — and your landing-page readers — can trust the numbers.

H2: Quick Brand Overview — what Empire Today actually offers

Empire Today has positioned itself as a full-service, shop-at-home flooring provider: a consultant brings hundreds of samples to your house, gives a measured, all-inclusive price, and the company coordinates professional installation. They advertise a Low Price Guarantee (they’ll beat competitive offers) and currently run a major sale of “up to 50% off” select installed flooring styles.

Why that matters for your reader: one company handles measurement, selection, delivery and installation — which is a big selling point for homeowners who don’t want to hire multiple contractors or manage disparate schedules.

H2: The Latest Products & Flooring Trends You Should Highlight

Empire’s product assortment is broad and mirrors current market trends. Use these product categories and talking points in your landing page to show up-to-date expertise:

Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT): realistic wood- and stone-look planks that are waterproof and ideal for busy households (pets, kids, basements). Empire emphasizes wide plank and wood-look options that often qualify for quick installation.
Carpet (cut pile, loop, stain-resistant fibers): updated fibers and stain treatments make modern carpets easier to maintain while keeping comfort and warmth. Empire sells a wide range from budget to premium pile.
Hardwood & Engineered Wood: for customers who want natural material and resale value — Empire carries solid and engineered species with protective finishes. (Use this when marketing “premium” rooms like dining or master bedroom.)
Tile & Porcelain: durable, moisture-resistant surfaces for kitchens and baths. Empire lists porcelain/ceramic tile among their hard-surface options.
Installation & Speed as a Product Feature: “next-day” or very short lead times on in-stock styles are a frequent selling point — highlight this for readers who don’t want multi-week waits.

Marketing tip: include high-quality photos of each category plus a short “best use” line (e.g., “LVP — best for mudrooms, basements, pet families”) so visitors can quickly self-segment.

H2: Current Promotions — how to get the biggest savings (and what to watch for)

Empire’s current promotional construct is compelling but has conditions you must explain clearly on a landing page to build trust.

Key, provable points to display prominently:

Up to 50% off select installed carpet & flooring — Empire advertises savings described as “15% off plus up to an additional 35% based on project size and service area,” applied to select styles and basic installation; the promotion is time-limited. Be explicit about exclusions (upgrades, stairs, prior purchases, non-standard furniture moves, etc.).
Low Price Guarantee — they state they will beat a competitor’s comparable offer; explain the proof they will require (comparable product + installation, timing limits).
Email & Coupon Incentives — many third-party deal pages and Empire’s own coupon pages report $250–$350 or email-signup discounts for qualifying purchases; present these as “possible stacking savings” but instruct readers to confirm exact coupon terms before purchase.
Financing & Payment Options — Empire often offers financing with approved credit; show monthly examples (if available) or a link to “learn more about financing” so shoppers can plan. (Call to action: “See financing options on the estimate.”)

Clear call-outs to put on the landing page: eligibility rules, promo end dates, and a short checklist (“What to ask during your free estimate”) so visitors feel informed and not misled.

H2: Real Customer Voices — balanced social proof (what customers LOVE and what worries them)

No landing page is persuasive without authentic social proof and transparent handling of negatives. Summarize real feedback, with short quote snippets and explicit context.

What customers praise (common themes):

Convenience & speed: many customers love the shop-at-home convenience and the ability to have quick installations for in-stock styles.
All-inclusive pricing (when accurate): homeowners report that the upfront, packaged quotes make budgeting easier than piecing together separate contractor bids.
Wide selection: reviewers and product pages point to a broad choice of LVP, carpet, hardwood and tile.

What customers complain about (be candid — it builds credibility):

Inconsistent service by market/installer: some Yelp and local reviews report scheduling delays, communication issues, or post-installation follow-up challenges; these appear sporadic but important to acknowledge. Display a short warning and a “how to avoid issues” checklist.
Quality/warranty follow-through in some cases: a minority of reviews describe problems with seams, stretching or warranty response—encourage readers to take photos at installation and keep contract paperwork.

Include on your landing page: 3–5 short real review snippets (one very positive, one lukewarm, one critical) with citation links (e.g., “read full reviews on BBB / Yelp / Angi”) — this increases trust and reduces skepticism.

H2: How to Book, What to Ask, and the Ultimate Buying Checklist (turn interest into a purchase)

Close the page with an actionable, low-friction conversion path. Give readers a clear next step and the exact questions to ask the consultant so they feel empowered.

Step-by-step conversion funnel to display as bullets/buttons:

Prepare a short list (rooms, square footage estimates, style references) — make a printable “measure & priorities” checklist you can offer as a downloadable PDF.
Ask these five non-negotiable questions during the estimate:
- “Exactly which styles qualify for the ‘up to 50% off’ sale and are they in stock?” (get style IDs)
- “What does the all-inclusive price include (pad, thresholds, furniture moving, disposal) — what is excluded?”
- “What is the expected installation date if I approve today?” (confirm next-day availability if they promised it).
- “How does the Low Price Guarantee process work — what documentation do you require?”
- “What warranty or post-installation support is included and how do I submit a claim?” (ask for contact points).
Compare the written estimate against competitor bids only if they include the same product + installation details — if so, ask Empire to apply the Low Price Guarantee.
Schedule installation (and photograph the work area and signed paperwork) — offer a brief “what to expect on install day” checklist for frictionless delivery.

Conversion copy suggestions (short, persuasive lines to test):

Headline: “New floors in as little as 24 hours — up to 50% off select styles. Book your free in-home estimate.”
CTA button: “Schedule My Free Estimate →” (link to Empire schedule page).
Microcopy under CTA: “No obligation. Vetted installers. Low Price Guarantee.”

Final summary — how to use this review on your landing page

Lead with a high-impact headline and social proof (badge of “up to 50% off” + a 4.0+ average rating snippet).
Use the product/trend section to help visitors self-select (LVP for active families, hardwood for upscale rooms, tile for wet areas).
Be transparent about exclusions and service variability — trust grows when you acknowledge the negatives and give readers a plan to avoid them.
End with a bold CTA + a downloadable checklist so readers convert immediately after feeling informed.